Collective
Vision
not in time,
but in meaning
Our Philosophy
A preface to Lifeophilic: Reshape life by reclaiming time.
To live lifeophilic is to embrace that a life well lived is not defined by longevity alone but by a commitment to fullness, purpose, and impact. For those who seek not more time, but more from time, this pursuit becomes mastery: where vitality shapes the canvas, and life becomes the masterpiece. Here, time is not simply spent—it is reclaimed, reshaped, and commanded.
Our Philosophy
A preface to Lifeophilic: Reshape life by reclaiming time.
To live lifeophilic is to embrace that a life well lived is not defined by longevity alone but by a commitment to fullness, purpose, and impact. For those who seek not more time, but more from time, this pursuit becomes mastery: where vitality shapes the canvas, and life becomes the masterpiece. Here, time is not simply spent—it is reclaimed, reshaped, and commanded.
OUR VISION
Architects of mastery: The new benchmark in wellness real-estate.
RASEM masters life through three lenses: real estate investment, wellness, and innovation. From spaces that shift perspective, experiences that enhance vitality, and ventures that shape the future, each discipline reinforces the next—forming a seamless ecosystem for a lifeophilic way of life. Together, they create destinations where time can be extended and spent more meaningfully, advancing longevity into legacy.
OUR VISION
Architects of mastery: The new benchmark in wellness real-estate.
RASEM masters life through three lenses: real estate investment, wellness, and innovation. From spaces that shift perspective, experiences that enhance vitality, and ventures that shape the future, each discipline reinforces the next—forming a seamless ecosystem for a lifeophilic way of life. Together, they create destinations where time can be extended and spent more meaningfully, advancing longevity into legacy.
A Collaboration
between
A Team of Visionaries
RASEM [rā·sem]: to sketch or illustrate with intention
Bound by a shared purpose to shape a new paradigm of living, the visionaries behind RASEM etch innovation and intent across an enriched canvas - where lifeophilic design finds its form.
A Collaboration
between
A Team of Visionaries
RASEM [rā·sem]: to sketch or illustrate with intention
Bound by a shared purpose to shape a new paradigm of living, the visionaries behind RASEM etch innovation and intent across an enriched canvas—where lifeophilic design finds its form.
Our Team
SAFI
QUrashiSAFI QUrashi
Driven by a relentless pursuit of transformative impact, Safi is a serial entrepreneur with 27 years of cross-industry experience. Known for his fearless leadership and infectious energy, he builds ventures that endure and inspire. With a philosophy rooted in innovation and long-term value creation, Safi unites top-tier talent to shape industries, redefine possibilities, and forge a better future.
ELLIOTT
BACHMANNELLIOTT BACHMANN
Elliott brings over 20 years of expertise in global finance, risk, and regulatory strategy. He has advised institutions including BlackRock, Morgan Stanley, and AXA — designing secure, scalable frameworks that align innovation with governance. His strategic clarity and technical depth make him a trusted guide in complex financial environments.
REGINE
LABROSSEREGINE LABROSSE
A globally recognised authority in branding and market strategy, Regine brings three decades of leadership in licensing, IP, and innovation. Having worked with icons like Disney, Netflix, and Mercedes-Benz, she crafts brand ecosystems that scale with purpose — translating cultural influence into long-term relevance.
SHARENA
HABRSHARENA HABR
With more than 15 years of experience, Sharena is a dynamic and accomplished executive known for her expertise in operations, organizational design, and strategic leadership. Renowned for her collaborative spirit and results-oriented mindset, she has played a pivotal role in driving impact across leading organizations, including Dubai South, Keturah, Al Qana and its subsidiaries, and The National Aquarium.
Our Pillars
Spaces
With both form and function in mind, spaces can be as much a sanctuary, as they are stimulus for inspiration. To live with greater intention, we must reshape our perspective, and perspective begins with our surroundings.
Our Pillars
Environment
The world we shape, we shape for generations to come. To sustain progress, we create with purpose– choosing environments that awaken presence and spark connection, while transforming them for the better without compromising the surrounding ecosystem.
Our Pillars
Wellness
The mastery of time and life requires the mastery of mind and body. Our blend of ancient wisdom and cutting-edge science designs lifestyles that heal, transform, and enhance, ultimately elevating vitality.
Our Pillars
Technology
A catalyst of advancements– through partnerships with exceptional brands and extraordinary people, we pioneer solutions that disrupt what is possible with the human body, longevity, and the way we live.
Our Pillars
People
From design to technology, everything begins with those who embark on this journey and a shared commitment to values that uplift and support. It is through kindness, empathy, and collaboration that we find the wisdom to guide together
